2024 Lane Crawford Christmas Campaign- Baz & Friends

Inspired by Lane Crawford’s new furry characters, Nova Creative was commissioned to develop four key visuals for the Christmas season. Drawing inspiration from iconic movies and their festive installations in the mall, this campaign utilized CGI for character and set designs, complemented by photography to showcase the featured products. The result is a vibrant and playful Christmas campaign designed to engage a younger audience while evoking nostalgia for customers who cherish these beloved films.