Create your own New Year

2025 Chinese New Year Campaign

For Chinese New Year, Nova Creative produced a dynamic video reel to promote Lane Crawford's 'Design Your Own Red Packet' event. The centerpiece of the video was a rotating mandarin orange, symbolizing happiness and good fortune, as event stickers were applied to it.

Additionally, we extended this project by digitally incorporating DIY-style embroidery and stickers onto film photography for their Spring Summer campaign.