Lane Crawford SS24 - Quiet Speaks Volumes

For Lane Crawford’s Spring/Summer 2024 campaign, Nova Creative developed the client’s ideas into the first ever AI-generated campaign. Character faces were generated with artificial intelligence, the clothing was photographed for real, and the backgrounds were built in CGI. The result is a bold, avant-garde campaign that feels timeless and ageless: forward-thinking, free in its expression.

Read the feature in Lifestyle Asia → https://www.lifestyleasia.com/hk/style/fashion/lane-crawford-launches-ss24-quiet-speaks-volumes-campaign/