Lane Crawford SS24 - Quiet Speaks Volume

Nova Creative, based on clients' ideas, generated character faces through artificial intelligence for Lane Crawford's 2024 spring-summer campaign- The first ever AI generated campaign. Photo shooting techniques were used for the clothing, complemented by CGI-created backgrounds. It innovatively interprets a bold, avant-garde style. Timeless and ageless, it shapes a forward-thinking and free expression.

Featured article : https://www.lifestyleasia.com/hk/style/fashion/lane-crawford-launches-ss24-quiet-speaks-volumes-campaign/